First Friday Monterey

A Community Event in the Heart of Downtown Monterey

Experience the culture and flavors of downtown Monterey through the food, wine, craft beer, art, and live music of the community. Local shops, restaurants, and artists come together on the First Friday of every month to create a family-friendly event for all ages. Explore a variety of offerings along Alvarado Mall and Custom House Plaza in downtown Monterey.

FIRST FRIDAY EVENT DETAILS

Art · Live Music · Food & Drink Specials · Outdoor Games & Activities

DATE: First Friday of Every Month
TIME: 5pm to 8pm
LOCATION: Downtown Monterey, Portola Hotel & Spa, Alvarado Mall/Custom House Plaza

Follow and share your First Friday experience on social media with #FirstFridayMonterey

PARTICIPATING BUSINESSES & VENDORS | FRIDAY, JULY 1, 2022*

ADVENTURES BY THE SEA
Free bike tune-ups and basic repairs on-site for customers with extended hours to 8pm. Rent a Surrey for 50% off the published activity price – perfect for families or groups of friends.

PETER B'S BREWPUB
Award-winning craft beer and Happy Hour until 8pm at Peter B’s. Outside enjoy live music and outdoor games in the Beer Garden including Jenga, Cornhole, and more!

PRINCESS MONTEREY CRUISES
Join Princess Monterey Whale Watching for a 1-1/2 hour Sip and Sea Sunset Cruise on the beautiful Monterey Bay. The First Friday Sunset Cruise departs at 6:30pm from Princess Monterey Cruises on Fisherman's Wharf #1. Beer, wine, and champagne are available, as well as hot and cold soft drinks and snacks for purchase.

General Admission is $35. Use discount code "FirstFriday10" and receive $10 off per person. Reservations are recommended to secure your spot on the cruise, call (831) 372-2203 or email info@princessmontereycruises.com.

PUMA ROAD AT PORTOLA PLAZA
Live music from 5pm to 8pm with local vocalist and guitarist Samuel Cauthorn.

SOVINO WINE BAR & MERCHANT
Sip and savor a variety of wines with Happy Hour all night at Sovino.

SPA ON THE PLAZA
Relax at Spa on the Plaza with a 20-minute foot massage for $50. Foot massage includes complimentary champagne and strawberries. 

*Special offers, participating businesses, and vendors may vary.


Interested in becoming a vendor or participating business? Email your proposal to info@portolahotel.com.

First Friday Monterey is sponsored by the Portola Hotel & Spa.