First Friday Monterey

A Community Event in the Heart of Downtown Monterey

Experience the culture and flavors of downtown Monterey through the food, wine, craft beer, art, and live music of the community. Local shops, restaurants, and artists come together on the First Friday of every month to create a family-friendly event for all ages. Explore a variety of offerings along Alvarado Mall in downtown Monterey.

FIRST FRIDAY EVENT DETAILS

Art · Live Music · Food & Drink Specials · Outdoor Games & Activities

DATE: First Friday of Every Month
TIME: 5pm to 8pm
LOCATION: Downtown Monterey, Portola Hotel & Spa, Alvarado Mall

Follow and share your First Friday experience on social media with #FirstFridayMonterey

PARTICIPATING BUSINESSES & VENDORS | FRIDAY, AUGUST 5, 2022*

ADVENTURES BY THE SEA
Free bike tune-ups and basic repairs on-site for customers with extended hours to 8pm. Rent a Surrey for 50% off the published activity price – perfect for families or groups of friends.

JACKS MONTEREY
Serving Peter B’s award-winning craft beer and featuring live music with the International Trio.

MONTEREY COUNTY CONVENTION & VISITORS BUREAU
Connect with destination specialists to learn more about all Monterey County has to offer and download the new destination app.

MONTEREY MAGIC CLUB & SALVADOR DALI EXPO
Spin the wheel of magical prizes and enter to win free magic show tickets with a drawing on the hour, every hour!

  • Featured Artist: Steven Whyte - 2022 Monterey Champion of the Arts Winner whose local sculptures include the Cannery Row Monument, the founder of Seaside at City Hall, and the Michael Marotta memorial on Alvarado Street.

MY MUSEUM
Join the team from MY Museum where curiosity and creativity flourish at their children’s craft table. The only children's museum in Monterey County, and right down the street from the Portola Hotel, MY Museum serves over 60,000 people a year. MY Museum will also be selling tickets for the Concours d'Elegance Charity Drawing to win a brand new Mercedes Benz. Tickets are $100. The winner is responsible for all taxes, licensing, and transfer fees. No cash or prize substitutions/non-transferable.

PETER B'S BREWPUB
Award-winning craft beer and Happy Hour until 8pm at Peter B’s. Outside enjoy outdoor games in the Beer Garden including Jenga, Cornhole, and more! 

PUMA ROAD AT PORTOLA PLAZA
Live music and wine tasting with local vocalist and guitarist Samuel Cauthorn from 5pm to 6pm and local duo Songbird Meadow from 6pm to 8pm.

  • Featured Artist: Calee Dunlap

SOVINO WINE BAR & MERCHANT
Sip and savor a variety of wines with Happy Hour all night at Sovino.

SPA ON THE PLAZA
Relax at Spa on the Plaza with a 20-minute foot massage for $50. Foot massage includes complimentary champagne. 

VENTURE GALLERY
Explore local artists at Venture Gallery. Watch as Maria Poroy does a live painting demonstration and enjoy light refreshments while admiring the art from Dorothy Stonely and Pam McCormick.

  • Featured Artists: Maria Poroy, Dorothy Stonely, and Pam McCormick

*Special offers, participating businesses, and vendors may vary.


Interested in becoming a vendor or participating business? Email your proposal to info@portolahotel.com.

First Friday Monterey is sponsored by the Portola Hotel & Spa.