HER Helmet Thursdays

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In a world where multi-tasking is not just a word, but a way of life, what if you could do something good for your body, your wallet and the environment all at once? You can do just that, and more, by participating in HER Helmet Thursdays. HER Helmet Thursdays is a wonderful program that offers discounts to bicyclists, every Thursday, at participating businesses throughout Monterey County.

H-E-R, stands for H: Hotels/other lodging, E: Entertainment venues and Educational attractions and R: Restaurants/other food and beverage service – including related places like wineries. One of the great aspects of the program is that there is no coupon, punch card or special code needed to get the discount, just show your helmet as evidence that you biked to the business. To obtain the discount at lodging establishments, you’ll need to bring your own bike or rent a bicycle anywhere in the county.

The program started in 2009, helps to promote Monterey County as a bike-friendly destination in addition to offering an eco-friendly and healthy alternative to driving. Known as one of the top biking destinations in the state of California, Monterey County offers great scenic, trail and road biking and now everyone, from the casual to competitive rider can get a little something back from these participating businesses.

As Monterey’s first and only LEED®-EB certified hotel, the Portola Hotel & Spa has fully embraced the program and its merits. With your helmet, you’ll receive a 10% discount at the newly renovated Peter B’s Brewpub, located right behind the hotel (excluding alcohol) and 10% off your room rate at the Portola Hotel (please contact hotel for details).

A trip to the Monterey Peninsula offers so many things to do. Why not take in the site and experience the beauty of the area while going something good for the environment and yourself? Multi-tasking has never been so much fun!

Next week participate in the 18th Annual Bike Week, May 7th -13th, 2012.

One Response to “HER Helmet Thursdays”

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